Please contact us at 631-957-7035 or
andyc@starfishjunction.com for more info.

Dear Brewer,

Introducing a new beer fest to craft breweries these days can be a challenge. There are certainly plenty to choose from and we know how from experience that not all of them are planned with the breweries and their reps in mind.

We would like to start by promising you that we intend to host a true craft beer tasting and that we view YOU as our customers.  We want the public to enjoy the event and have some great features planned to ensure they do, but are primary goal is to hold this event every year and make it one to which YOU will want to return.

To that end, we would really like to pay for your beer.  But we can’t. Not in Year One anyway.  We truly hope that in future years we can do so, but for our first year, we hope you will understand.

Instead, we are doing everything else we can to make sure you and your people are treated properly. Lodging, meals and a convenient shuttle are all efforts in that direction.

We are also doing the little things: providing load-in and load-out assistance, hanging banners and “now pouring” signs, offering post-event consumer feedback, and more.

But the real treat is an After-Party for brewery reps and VIPs that we hope everyone attends. We will open the doors to the Liberty Belle at 10:30 and treat you to some food and drink aboard an authentic 19?? Mississippi Riverboat. The party is for you and your representatives and we plan to make it memorable.

We are also pleased to be working with St. Christopher’s Hospital and the Committee to Benefit the Children and can guarantee that the money we will be donating to that wonderful charity will go directly to severely ill children and their families.

We are always interested in your suggestions on how to make this a better event and we invite you to call us anytime with questions or feedback.

Expected Breweries:
50 Brewers bringing 2-3 different brews each

Non-Profit:
The Committee to Benefit the Children of St. Christopher's Hospital
Providing resources for the treatment, care and family support to benefit area children with cancer, leukemia and serious blood disorders. www.cbckids.org

***
A brewer’s after party will be held on the Liberty Belle River Boat
(Located directly behind the venue).
Food, Drink & Music will be provided.
10:30pm – 12:30am
***

Hospitality:
Hotel accommodations have been arranged for participating brewers at the nearby Marriott. Shuttle services and meal tickets will also be provided. Please contact event producer, Brooke, by February 2nd, 2007 To reserve your room: 631-957-7035 or andyc@starfishjunction.com

Estimated Attendance:
1,500 per session

Admission:
$35.00 online, $40.00 at the door. $10.00 for designated drivers.
Tickets available through www.phillycraftbeerfest.com.
Attendees receive a 4 oz. glass with a 2 oz. pour

Security:
A Hired team will be provided

Advertising/Marketing/Promotions:
A multifaceted marketing communications plan will be implemented thru print ads, direct mail, Internet maximization& promotional items distributed thru local bars and distributors

This Event is produced by:
BeerHeads.com & Starfish Junction Productions